The Shiny Object Test

Because not every good idea is good for your brand.

Most growth brands are opportunity rich but resource poor. So before you say yes to that new excitement -- partnership, brand collab, media opp, innovation, new sales channel, etc. -- that just landed on your desk, here's a way to see if it's right for you: 20 questions across 5 brand dimensions. Honest answers only.

Questions20
Sections5
Time~4 minutes
Score0–100
1 Brand Truth & Signal
2 Audience & Relevance
3 Strategic Fit & Opportunity Cost
4 Operational & Team Reality
5 Integrity & Long-Term Brand Health
Why this matters

No way Absolutely
📋
Your results are ready.

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Your Shiny Object Score
out of 100
How you scored by section
Your report

We built goodDog to help brands focus all efforts around one singular story across their business. Want to talk about what these results might mean for the growth of your business before taking action?

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Take it again with a different opportunity